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Data science and advertising technology are critical components for modern businesses, enabling meaningful connections between companies and consumers. The reliance on first-party data, obtained from users' destinations during rides, offers invaluable insights into consumer behavior. This information not only informs advertising strategies but also enhances user experiences by facilitating targeted offers and engagement. As data science becomes increasingly intricate due to scale, professionals in this field play a crucial role in navigating challenges and capitalizing on opportunities within the marketplace. Together, these elements underscore the importance of an innovative workforce dedicated to harnessing data for growth and customer connection.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode