Identifying and matching the communication needs of the other person involves paying attention to the cues of the ongoing conversation. Super communicators aim to understand the nature of the conversation and then adjust their approach to match the other person or invite them to align with their communication style. For example, when someone is upset and venting, offering emotional support and affirmation can be more beneficial than immediately providing solutions. By being attentive to the other person's needs and offering the right kind of support, a sense of connection and understanding is fostered between the individuals.