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Why Twitter doesn't have a billion users: Insights from Mark Zuckerberg
Mark Zuckerberg believes it's difficult to build a successful social network like Twitter with a billion users, and it requires good execution and competence in internationalization and helping people spread the service to their friends. Facebook hit certain thresholds in their early days but got good at it over time, which led to the growth of Instagram and WhatsApp. Zuckerberg also mentions that TikTok has done a very good job with over a billion users, but it's not automatic and requires a certain level of execution.