LVMH, a leading luxury goods company, has seen flat sales despite the increasing wealth of the rich.
This is partly due to issues in China, one of their biggest markets.
The stock is down about 20-25% this year, trading around $130 compared to its high of $200.
CEO Bernard Arnault, one of the world's richest men, has been personally buying the stock.
The company is known for rarely discounting its products, prioritizing brand value over short-term profits.
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