Negotiation should be viewed as a collaborative effort where both parties are on the same side, working together to solve the problem at hand. By shifting the focus to the problem as being on the other side of the table, parties can explore underlying interests, motivations, and preferences. This approach allows for a deeper understanding of each other's perspectives and facilitates a joint effort to find creative solutions. By making the problem the common enemy and collaborating to address it, negotiations become more productive and solutions-oriented.

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