Successful adoption of a vegan diet is highly dependent on individual factors. People who feel unhealthy on their vegan or vegetarian diet are three times more likely to abandon it in the first six months, while those who feel healthy on it are only 8% likely to abandon it. Additionally, individuals who do not see veganism as part of their personal identity are twice as likely to abandon it compared to those who do. People who believe that society perceives veganism or vegetarianism negatively are also more likely to abandon it. These demographic and personal factors significantly impact the likelihood of individuals continuing with a vegan diet.

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