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$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)
Coffee With Cole: The Digital Writing Podcast
Sharing Industry Insider Secrets for Compelling Content
Providing insider knowledge from your industry can transform copy into engaging and potentially viral content. This approach allows you to share unique experiences, such as a nurse's perspective in an emergency room or a lawyer's insights in a courtroom. By revealing the realities that outsiders often misunderstand, you build trust with your audience. This trust stems from addressing their preconceived notions and guiding them through the actual workings of the field. Once you establish yourself as a knowledgeable guide, you have the opportunity to educate your audience further, enhancing their understanding and connection.
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