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Selling is Giving: The Essence of Entrepreneurship
Effective entrepreneurship hinges on the concept of selling, which derives from the Old English 'sellen,' meaning to give. This reframes sales not as a transactional activity but as an act of serving others. Key behaviors for entrepreneurs include clear presentation of value, the ability to sell, and recruiting team members. A successful presentation must convey clarity regarding the venture, establish authority, identify the problem and solution, connect to a larger purpose, and outline actionable next steps.