Copywriting at 37 Signals

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At 37 signals, writing is taken incredibly seriously. The company values clear and well-written content, which is evident in their books co-authored by the founders themselves. As a remote company, writing is their primary form of communication. According to one of the founders, copywriting is considered a form of design. This emphasis on writing can be traced back to the company's founding in 1999.

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Today’s show:

DHH joins Jason to discuss a post-SaaS world and Once.com (2:29), the evolving landscape of remote work (21:31), navigating internal culture struggles at Basecamp (32:53), and much more!

Timestamps:

(0:00) DHH joins Jason

(2:29) David discusses his new SaaS alternative Once.com, which charges a one-time fee rather than a recurring subscription

(10:44) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist

(11:50) David's philosophy on copyrighting

(20:17) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(21:31) The evolving landscape of remote work

(31:46) Equinix - Join the Equinix Startup Program for up to $100K in credits and much more at https://equinixstartups.com

(32:53) The state of fundraising and DHH recounts Basecamp's internal culture struggles

(49:03) Should AI progress should be accelerated or slowed down?

(1:08:08) How willful exposure to hardship can build grit and resilience.

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