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How To Finally Write That Book & Make it a Bestseller w/ Keith Ferrazzi | EP #59
Moonshots with Peter Diamandis
Creating a Community to Drive Book Sales
The author used partnerships and a unique program to drive their book, 'Bold', up to number two on the bestseller list. They built a community and offered incentives for people to sell copies of their book. This strategy worked well and created a small army of dedicated supporters.
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