The New York Times Company
Acquired
00:00
Rise and Fall: The Digital Transformation Challenge
The rise of smart phone adoption and internet acceleration compounded the macro economic crisis. The New York Times faced the challenge of adapting to the rapid technological changes while dealing with financial struggles. They had a separate digital newsroom in a different building and viewed non-journalists as part of the 'business side.' The company faced the dilemma of a massive gap in competency between traditional print journalism and digital distribution, struggling to address the crisis of the business beyond selling more papers.
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Transcript
