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027: Team-Building Expert: 4 Steps to Building a Personal Brand Team

The Nathan Barry Show

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Building Personal Brand for Business Growth

CEOs and business leaders have a significant opportunity to learn from creators and establish a personal brand. The modern CEO is advised to spend 10% of their time on creating content, stepping into the role of a showman and personifying their brand. By becoming a creator within and beyond their company, they can increase audience engagement as people are more interested in following individuals rather than brands. Examples like the CEO of A.H.R.F.S and the COO of 1-800 Got Junk demonstrate the impact of building a strong personal brand to drive business growth.

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