The process leading up to an IPO pricing meeting is often invisible and opaque, with the bank typically making allocation decisions without much input from the company. However, in this case, the company wanted to ensure transparency and control over the share allocation process. They insisted on having a say in who received shares and on concentrating shares to a smaller group at a higher level than typical. This led to a constructive dialogue with the bank, showcasing the significance of expertise and orchestration in the lead up to an IPO, in stark contrast to the 'black box' allocations of the past.

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