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The Power of Sharing and Building a Community
Sharing builds credibility/nPeople are more likely to buy from companies they like and respect/nBuilding a community can prevent becoming a commodity
Is bigger always better?
There's this prevailing notion that a company needs to have thousands of employees working around the clock to create value and become successful.
But our guest today has done the opposite.
With a team of 80 that works 40 hours a week, he’s managed to rival the growth of his competitors with hundreds of millions in funding and thousands of employees working evenings and weekends.
He has also generated more profit than all of them combined.
Today, Jason Fried, Co-Founder and CEO at 37signals, shares the playbook for achieving big things with small teams.
Specifically, Jason discusses:
- The advantage of doing less and staying small in certain areas.
- Choosing the most enjoyable hard path in business.
- The long-term strategy to remain profitable.
- The difference between a Founder and a CEO.
- When to bring on a COO.
- Why requiring your employees to work nights and weekends indicates your company is broken.
- Why the expectation of immediate responses is toxic to a lot of companies.
- Maintaining company culture, without unnecessary meetings.
- Figuring out prioritization as a small company.
- Lessons learned from growing a small team with no funding.
Learn more at https://tractionconf.io
Resources
Books - https://basecamp.com/books
Products - https://37signals.com
How one dollar made us worth $100,000,000,000 (that's 100 billion) - https://www.linkedin.com/pulse/basecamp-valuation-tops-100-billion-after-bold-vc-investment-fried
This episode is brought to you by:
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding.
To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
#product #marketing #innovation #startup #bootstrapping
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