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Nicolas Cole: The Path to Self-Publishing Success

The HeyCreator Show

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The reality of nonfiction book advances and the influence of internet audience

To get a high advance for a nonfiction book, you need a large online audience or be a celebrity. However, if you already have a huge following, publishers aren't buying your talent, but rather your social media presence. People often overlook that a book deal means treating your book as a business.

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