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#78 Rory Sutherland - Why Logical Thinking is Illogical

Within Reason

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The Dutch Tulip Boom: An Insane 17th Century Ponzi Scheme

The Dutch tulip boom exemplifies a classic Ponzi scheme where rising prices for rare tulips led to a surge in demand, creating a speculative bubble that spiraled out of control in 17th century Holland. This phenomenon demonstrates how the allure of rapidly increasing prices can draw more participants into a market, ultimately detaching value from reality. Unlike non-essential items like tulips, basic needs such as housing highlight the difference between speculative assets and necessities. People require stable living conditions to raise families, emphasizing the need for certainty in essential markets as opposed to the volatility seen in tulip trading.

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