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I'm the Czar of This Company. I'll Do Whatever I Want
Zuckerberg is essentially a czar of a public company who can do whatever he or she wants without concern for the markets on a quarter by quarter basis. If it had been investors who are making the calls about what Facebook should do, they would have just pushed him to like optimize ad slots and do more of the thing that you're already doing. Why would you invest in this unless you had some almost like religious faith in zuck stability to see the future?