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Marketing Against The Grain cover image

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Marketing Against The Grain

NOTE

Forward with AI Integration in Search

The integration of AI into search engines, particularly Google, is inevitable and will deepen in the future despite potential challenges or criticisms. Google is likely to integrate AI further to stay competitive and avoid being disrupted by other players like open AI and Microsoft. This integration will result in a decline in organic traffic for informational content creators, as the focus on educational content without unique features like data or opinions is expected to decrease rapidly.

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