CrossFit is more dangerous than they want you to believe, and it's still worth doing - Amy West
The Active Life Podcast
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Strive to Be Undeniable in the Fitness Industry
The key insight is that to receive support and investment for training from health insurance companies, the fitness industry needs to focus on making their offerings so compelling and valuable that they become irresistible. Instead of relying on external support, the emphasis should be on self-improvement and creating undeniable value for clients.
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