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COMO USAR A CRIATIVIDADE A FAVOR DO NEGÓCIO - COM CEO DA OGILVY, LUIZ FERNANDO MUSA | PAPO DE GESTÃO
G4 Podcasts: Gestão e Alta Performance
Authenticity over Neutrality
In a world where neutrality is praised, it is essential to be authentic and stand out, even if it means having both lovers and haters. It is better to be true to yourself, either hot or cold, instead of trying to please everyone and being lukewarm. It is crucial to teach our children that being authentic is more important than being liked by everyone. Authenticity, maintained consistently over time, is key, and it is okay to be yourself. In the realm of advertising, the value lies in adding creativity and ideas to everyday life. Rather than focusing on conforming by improving strategies and conversions, true value is in offering authenticity and creativity.
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