Engineering Enablement by Abi Noda cover image

Leading platform engineering at Trivago | Thomas Khalil (Trivago)

Engineering Enablement by Abi Noda

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The Importance of Brand Awareness and Enablement

The speaker explains the importance of creating brand awareness and evangelism within their organization. They use the analogy of a used car salesman to emphasize the need for internal marketing. The speaker also discusses their devx pillar, which focuses on providing guidance and instruction to enable and unblock teams. They prioritize reasability and convergence levels.

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