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#47 Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Founders

NOTE

Protect Your Downside

The most important lesson from reading Richard Branson's autobiography is the idea of optionality and protecting downside risk. Branson always focused on limiting downside, capping downside, and protecting against potential losses, which is evident throughout the book. It took him three or four years to set up Virgin Airlines, during which he constantly protected his downside risk.

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