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Thrive Market: Nick Green
How I Built This with Guy Raz
Growth Requires Patience and Preparation
Rapid growth in business can lead to significant challenges, particularly when it comes to hiring, marketing, and operations. Hiring too quickly can lead to integration issues and misalignment, making it more difficult to manage a cohesive team. Overly aggressive marketing can strain resources, especially when the business is unable to handle the resulting demand. Moreover, the complexities of scaling operations for a physical goods business often outweigh expectations, revealing the need for careful planning and execution. It's essential to balance momentum with operational readiness to avoid being overwhelmed by growth.
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