Stop Networking. Start Building Real Relationships
Negotiate Anything
00:00
Relationship Matrix
- Use the Relationship Matrix to strategically map key relationships needed to achieve a specific objective.
- Identify stakeholder groups relevant to your objective (e.g., existing partners, L&D team, key clients).
- Within each group, list individuals, assess your relationship with them from their perspective using the seven stages (doesn't know me, recognizes, likes, trusts, supporter, advocate, friend) and score them on the Four I's (Influencer, Implementer, Introducer, Source of Information).
- Analyze the matrix to identify who can help, whether the relationships are strong enough, and who can make introductions to unknown but potentially helpful individuals.
- Focus on strengthening relationships with supporters and advocates; avoid pushing for friendship unless appropriate.
Transcript
Play full episode
