The speaker spent significant time in the corporate world while maintaining a mental fitness practice on the side. Over the years, frustration built up due to the lack of digital tools for journaling and reflection that suited his needs. This led to the realization that there was a gap in the market for a journaling tool targeting individuals making significant life and work decisions rather than the stereotypical notion of diary writing. The speaker leveraged prompts from various sources to reflect during his mental fitness time, laying the foundation for creating a unique journaling tool.

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