3min snip

The Social Radars cover image

Adora Cheung, Co-founder of Homejoy & Instalab

The Social Radars

NOTE

Growth With Caution: Quality Over Quantity

Rapid expansion into multiple markets can lead to significant communication overhead and complications in product rollout. Introducing new features may face delays, and iterative improvements become challenging due to the scale of operations. Focusing first on a few markets allows for deeper product development and understanding of customer retention. Aggressive competition, particularly in pricing, can erode profitability and discourage quality service. Companies should prioritize building high-quality products rather than blindly following competitors' strategies, as customers are willing to pay more for superior service.

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