Bottom-Up Editorial Influence vs. Top-Down Control

Media organizations often have a bottom-up editorial influence where the rank and file staff tend to dictate content rather than the top-level executives. The editor in chief and leaders of organizations aim for complexity in content, which may not align with the desires of the movement or younger employees. The term 'disinformation' was strategically powerful as it was used to police reporters and content. By labeling something as disinformation, platforms like Facebook, Twitter, and YouTube would censor it, leading to a systematic control over content dissemination.