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Starbucks (with Howard Schultz)
Acquired
The Lightning in a Bottle Business Model
The success of Starbucks was driven by the realization of the accretive nature of frequency, leading to increased morning rush and the need for more labor. The business thrived on the concept of the third place, where customers visited multiple times a month due to the affordable and high-margin nature of the product. This resulted in a culturally significant and successful business model, with customers frequenting Starbucks much more than any traditional restaurant.
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