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Product Market Fit Is More Predictive of Success Than Net Promoter Score
Growth consultancy found a way to measure product market by asking users how disappointed they would be without their products. The companies that struggled to grow almost always had less than forty per cent very disappointed. And the companies that grew the most easily almost always had more than forty percent very disappointed. It's bench marked across hundreds of venture backed companies, and you can use it to build your own product market fit engine.