Growth consultancy found a way to measure product market by asking users how disappointed they would be without their products. The companies that struggled to grow almost always had less than forty per cent very disappointed. And the companies that grew the most easily almost always had more than forty percent very disappointed. It's bench marked across hundreds of venture backed companies, and you can use it to build your own product market fit engine.
Please take the 2019 Acquired Survey. It takes 5-10 minutes, helps us immensely, and you may win a pair of new AirPods or a free 1-year subscription to the LP show! http://acquired.fm/survey
We wrap up Season 4 with a very special (and accidental!) episode, a conversation with the CEO of Superhuman, the red hot email productivity app which just announced their $33m Series B led by Andreessen Horowitz. While originally intended as an LP episode, we felt Superhuman would provide the perfect bookend to our “modern enterprise productivity trilogy” following our Zoom and Slack episodes. We hope you enjoy the conversation with Rahul as much as we did, and we’ll see you later this summer for Season 5!
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Vanta: https://bit.ly/acquiredvanta
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