In game theory, there are finite games and infinite games. Finite games have known players, agreed upon rules, and a win-lose outcome. Infinite games have both known and unknown players, no rules, and the goal is to keep the game going. Many people mistakenly try to apply finite rules to infinite games, leading to failure. The Vietnam War is an example of this, where the US lost because they were playing to win, while the Vietnamese were playing to stay alive and keep fighting. Most worthwhile games are infinite, like getting in shape, staying married, or running a business. Success is an infinite game where the goal is to keep doing the things that make you successful, and by doing so, you are winning.

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