The Foundr Podcast with Nathan Chan cover image

532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

The Foundr Podcast with Nathan Chan

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Aim for Premium, Not Cheap

Striving to be an aspirational brand is critical for long-term success in business. Premium products avoid price wars, which can be detrimental to startups lacking the capital to compete on price. Instead, focusing on creating higher quality, aspirational offerings can enhance margins. These increased margins can then be reinvested into research and development, team expansion, and overall company growth, allowing for sustainable success rather than short-term survival.

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