AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
EP 111: How Josh Reeves (CEO, Gusto) Built a $10B Company Serving Small Businesses
The Logan Bartlett Show
Gusto Took Years to Build 50-State Coverage
Gusto embarked on a mission to build a sustainable product for small businesses that would foster organic growth through customer satisfaction and referrals. From the outset, the focus was on achieving good unit economics, underpinning their long-term vision of supporting small businesses effectively. Rather than rushing into revenue generation, Gusto aimed to create a useful and scalable solution. After validating their approach, they debated whether to diversify their product lines but ultimately decided to prioritize geographic expansion. The complexity of operating across the United States, likened to navigating 50 different countries due to diverse payroll tax regulations, required methodical coverage of every state and its specific tax rules over several years.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode