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Ethan Mollick, Author and Associate Professor at the Wharton School of the University of Pennsylvania
Behind The Tech with Kevin Scott
Embrace Change for Growth
A significant technology transition inevitably leads to market disruption, shaped by our agency in directing change. Historical lessons from the Industrial Revolution highlight that successful adaptation stems from embracing innovative approaches rather than merely enhancing efficiency. Companies that leverage technology to amplify production and outreach, rather than merely reduce labor, are poised for success. This outcome suggests that widespread disruption is not only expected but necessary, as advancements allow for exponential growth and new market dynamics.
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