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4 SMART Questions to Find Your Perfect Target Market - Jason Marc Campbell
Selling with Love
The Importance of Specifying Your Target Market for Effective Outreach
Specifying a target market makes it easier and more effective to reach out to potential customers. By focusing on a geographically or demographically restricted target market, you can create a list of prospects and ideal customers to start targeting. Utilizing consumer level targeting tools such as Facebook ads or search intent ads can help narrow down your audience. For business-related topics, identifying target markets through LinkedIn groups can be beneficial. Having a targeted group makes outreach more focused, exciting, and less draining, as you are more likely to reach a receptive audience for your product or offering.
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