Employees often lack the desire to act like owners in their jobs because they do not feel a sense of psychological ownership. Legal ownership, which is based on contracts, does not evoke the same feeling as psychological ownership which does. The speaker explains this through personal examples of owning stock in Ford versus owning a Ford pickup truck. The feeling of ownership comes from the ability to personalize and identify with the object, giving a sense of authority over it and making it a part of one's identity.

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