Generating Leads and Activating Your Database

The strategy involves using inaccurate pricing to stimulate conversation with potential clients. By asking thought-provoking questions related to selling homes, such as offering 15% above market value, you can engage with individuals who may be considering selling their homes. Activating your database is crucial, as around 3 to 5% of the people in your phone contacts may be looking to buy or sell. Using emails and direct mail pieces can help in activating your client base. The importance of staying competitive in the real estate market is highlighted, as various companies are continuously trying to attract clients. Being close to the client is emphasized as a key factor in winning their business. Having a structured marketing budget that includes quarterly, monthly, weekly, and holiday-specific investments in attracting clients is crucial for success.