How To Generate Startup Ideas. The Big Talk with John Rush.
The Indie Startup Podcast
00:00
Create New Habits, Don’t Just Change Them
Changing habits in B2B environments is challenging due to poor memory and lack of strong incentives among users. Even when presented with a more efficient tool, many employees cling to familiar practices unless mandated by a higher authority, such as a boss. In contrast, innovation in B2C markets thrives by creating entirely new habits rather than altering existing ones. Successful applications often introduce functionalities that establish new behaviors or significantly modify existing ones, rather than just attempting to enhance current habits.
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