3 Steps to Creating a Personal Brand: Create It, Sustain It, Sell It

Creating a personal brand involves three key steps: first, intentionally create the brand by considering how it can help or hinder you, and identifying potential triggers that may steer you off course; second, live the brand authentically and consistently across all aspects of life; and third, proactively promote and sell the brand by seeking opportunities to showcase its various facets, effectively persuading others to buy into it.