To influence others effectively, it is crucial to understand what already influences them as seen in recent trends where brands leverage existing influencers. Delving deeper into nonverbal behaviors beyond simplistic gestures like folding arms or scratching the nose can enhance communication and rapport. Storytelling, when done skillfully by making the audience the hero rather than oneself, can deeply impact and influence behaviors over time. Lastly, mastering nonverbal behaviors is essential for successful influence.

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