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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Nubank's CPO on Why Product is 90% Science and 10% Art, Why Execution is Overrated and Strategic Clarity is Under-Appreciated, Why You Should Never Fall in Love With Your Own Ideas & Nubank's Biggest Product Challenges Scaling to 80M Users

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

The Importance of Asking About the Problem

It's important to explore the customer's problem instead of just pitching a solution./nAsking about the customer's life around the problem area can reveal workarounds and potential for change./nSpending too much time focused on the solution and not enough on the problem is common in the industry./nObserving and asking around the problem can provide valuable insights./nLeading the customer to a conclusion can be a concern, but asking open-ended questions can still lead to meaningful insights.

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