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Values-Oriented Company Success
Focusing on values and operating principles from the beginning helped a small company of 10 people with a $10 million business to grow by attracting like-minded individuals. By codifying their values into operating principles, the company created a framework for human behaviors and organizational structure. This resulted in a self-selection process where individuals who resonated with the company's values were attracted. These values also influenced decisions like being a five-day office company and having a global presence. The speaker emphasizes the importance of prioritizing product acceptance in small companies over broader missions, comparing extraneous elements to decorations on a car, while highlighting the necessity of having a functioning 'engine' to move the business forward.