Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
A Curious Guy Finds a German Strap Line in an Audi Factory
John Hengiti's curiosity during a factory tour of Audi led to the discovery of a sign with the phrase 'for sprung dirt technique,' which became the successful strap line for Audi in the UK. This unique German line was unusual in British advertising. Creative people have a natural inclination to explore and understand anomalies, as it increases potential opportunities. The narrator shares their own curiosity and desire to learn more when faced with puzzling situations.
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