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Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

NOTE

Brand personality types - How to be a successful brand

A brand's personality can be determined by its dimensions of sincerity, excitement, competence, sophistication, and ruggedness./nA brand's personality can be determined by how well it performs in the dimensions of sincerity, excitement, competence, and sophistication.

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