Leveraging Live Training for Successful Marketing

The speaker highlights the success of a recent live training event which resulted in significant revenue for the company. By offering a preview of their new course 'Facilitation Fundamentals' through live trainings, they were able to generate around 80,000 euros in revenue. The speaker emphasizes the effectiveness of live training as a marketing strategy, providing a glimpse of the training style and content to potential customers. This approach is seen as essential for online course sellers to showcase their expertise and build a connection with the audience.