Exploring Potential Expansion and Capturing the Coaching Market

There's a fascinating gap in the coaching market for professionals who aren't famous but are incredibly skilled. By incentivizing them to work at a larger scale, we can tap into their expertise. We're not just focused on courses, but rather the potential to expand into various sports. Our initial focus is on equestrian, with the goal of capturing 5% of the market. However, we also see the value in expanding to golfing, skiing, and other sports. We want to proceed in a methodical way without underselling our equestrian efforts. Once we've expanded to all the disciplines we want to address within equestrian, we'll start exploring other markets.