Chaldini's Seven Principles of Persuasion and the Cuban Missile Crisis

Robert Chaldini's book 'Influence: The Power of Persuasion' has become even more relevant as influencers rise to prominence. Chaldini explores the psychological factors behind persuasion, detailing seven principles. So far, he has covered reciprocation, likeability, and social proof. The remaining levers are authority, scarcity, commitment and consistency, and unity. Before delving into these, Chaldini unveils a hidden element of the Cuban Missile Crisis negotiations. As a teenager during that time, the fear of conflict between the US and the Soviet Union was palpable, with Kennedy and Krosceff at the helm.