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Rory Sutherland
Tetragrammaton with Rick Rubin
Uncovering the Biases in Big Data
Big data can be used to argue both sides of an article due to Simpson's Paradox, where cutting data in different ways can lead to contradictory conclusions. However, big data is biased as it reflects past occurrences rather than future possibilities. It has a conservative bias and focuses on numerically expressible trends that may not necessarily continue in the future.
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