
Calendly: Tope Awotona
How I Built This with Guy Raz
Build First, Monetize Later
A lack of funds can hinder immediate monetization strategies, forcing businesses to initially give away products or services to attract users. The complexity of implementing payment and feature restrictions necessitates significant engineering resources, which may be unavailable in the early stages. Founders often face the dilemma of balancing full-time jobs while pursuing their entrepreneurial ventures, leading to a reliance on initial user acquisition over immediate revenue generation. The idea is to build a user base first, with the hope of finding a monetization strategy later.
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