Mini-Stories: Volume 17
99% Invisible
Economic logic behind ghost kitchens
Ghost kitchens emerged during the pandemic to address the challenge of running a physical restaurant with reduced foot traffic. With the shift to delivery-only models, the origin of the food becomes less relevant. Ghost kitchens operate by cooking food for multiple virtual restaurant brands under one roof. These brands appear separate but share the same kitchen space. This concept allows for several delivery-only restaurants to operate from the same ghost kitchen. Investigation into ghost kitchens revealed how some delivery apps listed multiple restaurants with the same address, indicating a shared kitchen space.
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