E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!
OPERATORS
Big Money in Brand Refresh and Marketing
The speaker shares their experience of working with a smaller creative agency for rebranding and website development in late 2022. With a focus on value proposition, they eventually engaged big New York advertising agencies for a brand refresh, messaging overhaul, and campaign development. The comprehensive process, including brand buyable colors and a real TV spot, involved significant costs, likely in multiple seven figures. The decision was driven by the company's need to level up its marketing efforts and scale, although it was acknowledged to be a substantial investment, considering the typical costs exceeding one and a half million dollars with additional production expenses.
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